Before talking about improving WordPress blog, we have a small question to ask you: do you know the impact of the loading time of your pages on your customers or potential customers? if not then you are in the right place because in the article we are going to discuss some easy tips to speed up your WordPress Blog.
If this is not the case, know that the impact can be very important for your traffic, as on your sales.
Keep in mind: 40% of website users leave a page if it has not loaded within 3 seconds. Crazy, isn’t it?
To give you an overview on a larger scale, let’s take the example of Amazon. When the loading time of a page, only increased by a measly 0.1 seconds, this represents a loss of 1% of sales.
In 2016, 1% of sales from Amazon was a loss of 2.1463 billion US dollars.
Your site may not be comparable to Amazon, but it illustrates well the fact that the speed of loading directly impacts the behavior of your customers or potential customers.
Easy tips to speed up your WordPress Blog
1. Test the speed of your site
The first tip under tips to speed up your WordPress Blog is the test phase. It is important first to identify what are the points to improve and to know what needs to be corrected afterward.
Google Page Speed is also a good free tool that gives a score out of 100 to your site. It then tells you the faults, and how to correct them.
2. Choose the right Hosting
The Hosting will impact directly on the performance of your website.
It must be able to be able to offer the amount of space required by your website: the more pages you have, and multimedia content on your site, the more you will need a hosting with large capacity.
In functions of your needs, 4 types of accommodation available to you: shared, dedicated, virtual private server, or managed hosting.
They all have their lots of advantages and disadvantages. Do not hesitate also to educate you on the RAM and the disk space offered by the server that you choose, that will have an impact on the speed of your WordPress blog.
3. Clean up your site
If you are a beginner at creating a WordPress blog. Then you have to make random choices that may speed up or slow down your platform.
So here are some pitfalls to avoid :
- Spam: spam can waste a significant portion of the resources of your server. To defense your WordPress blog, you can use the plugin Askimet, which will automatically remove all the spam comments.
- The WordPress theme: a theme must be beautiful, but simple. A lot of themes on the market are too complex and offer options that do not bring real value to the user while having a slow loading. Aim for simplicity rather than complexity.
- Plugins: the plugins are useful for extending the functionality of your blog, but be careful not to over-install for nothing. In fact, too much of plugins can slow down your site.
4. Gzip compression for a reduced loading time
When a user accesses your site, pages, images, and any other element, must load to display. If these elements are heavy, the charging time may be longer.
Gzip compression allows you to compress all files during the loading step. It will unzip automatically all the elements of your site before the show.
In sum, Gzip reduces the size of the information transmitted to reduce the loading of the page.
5. Reduce the size of your images
The images are the main factor of the speed of a site. You can read the 9th point in Top 10 Things To Do After Installing WordPress to learn how to optimize your images to reduce the weight of your images by reducing their quality. Don’t forget to give a title to your image, and assign an alt tag.
Need help to improve the performance of your WordPress blog?
Do not hesitate to contact The Manufactures of blogs for more personalized advice.